division of Landmark Media Enterprises
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Landmark Interactive
INTERACTIVE MARKETING AND LEAD GENERATION"Finding Customers Profitably" SMThe companies of Landmark Interactive offer Internet advertising and marketing services to consumers, businesses and, in particular, marketers. Its online marketing services businesses help leading publishers and advertisers acquire profitable customers through services such as lead generation, email marketing, ad targeting, geo-location, and predictive modeling FRANCHISE RECRUITMENT AND BUSINESS OPPORTUNITIES GROUP"Connecting Entrepreneurs with Opportunity" SMLandmark Interactive's business units operate a number of leading consumer marketplaces for entrepreneurs interested in franchises and business opportunities. Our companies serve the leading franchisors with prospective franchisees. We operate one of the largest business for sale marketplaces in the world, with over 30,000 listings. WEB BUSINESS SOLUTIONS"Optimizing and Securing the Online Channel" SMThe Landmark Interactive technology services businesses help secure the online channel through data and software services such geo-targeting, digital rights management, online fraud detection and prevention, and securing the online channel. ABOUT LANDMARK INTERACTIVELandmark Interactive is a division of Dominion Enterprises, a Landmark Media Enterprises LLC. company headquartered in Norfolk, Virginia. At Landmark we recognized early the need to serve consumers and businesses through the Internet. The flagship newspaper, The Virginian-Pilot was one of the first newspapers on the Internet, debuting in December, 1993. While all Landmark local and national businesses are taking advantage of the online channel to serve their customers and grow into new markets, Landmark Interactive was a new division formed by the acquisition and growth of several companies outside the parent company's newspaper, broadcasting and weather businesses. Landmark Interactive is headquartered in Norfolk, Virginia, with companies located in Norfolk; Atlanta, Georgia; Brewster, New York; and Portsmouth, New Hampshire. For additional information on the companies within Landmark Interactive, please visit our business profiles on the navigation menu to the left or the individual company websites. Landmark Interactive In the News --
07/30/2010
Atlanta, Georgia, USA | November 23, 2009 -- Digital Element, the leader in IP Intelligence solutions, today announced that Brand.net, the online advertising network for brand advertisers, has selected the company’s IP Intelligence technology to help improve the overall performance of its clients’ online advertising campaigns.
Atlanta, Georgia, USA | July 28, 2009 -- Digital Element, the leader in IP Intelligence solutions, today introduced the next generation of IP targeting with the launch of NetAcuity Edge™, a hyperlocal data set that allows online marketers to accurately target content and messages with more precision and granularity.
Atlanta, Georgia, USA | June 16, 2009 -- Digital Element, the the leading provider of IP Intelligence technology, today announced that it has partnered with Equifax Inc. (NYSE: EFX) to pilot a new solution that delivers the industry's most comprehensive financial, demographic, lifestyle and purchase data in real-time to online environments. The Consumer Insight Engine leverages Equifax’s deep data assets with Digital Element's technology to help businesses better target online content and enhance consumers' online experiences.
From retailers to advertising networks to publishers, businesses can use this new solution to bring an unprecedented array of customer insights to bear on a wide range of online interactions. The Consumer Insight Engine can provide insights at multiple levels of geographic aggregation. If consumers choose to share more detailed information, the Consumer Insight Engine can deliver consumer level data as well.
Norfolk, Virginia, USA | April 4, 2009 -- The Landmark Interactive division of Landmark Media Enterprises announced today that it has acquired FranchiseGator.com, a leading online franchise recruitment information resource for prospective franchisees, from Microsoft Corporation. Founded in 2001, Franchise Gator has grown to become a leading provider in the space and a pioneer in full-service pay for performance marketing programs for franchisors. The company's principal business activity is advertising franchise opportunities to prospective franchisees through its Internet portal, http://www.FranchiseGator.com .
Atlanta, Georgia, USA | March 2, 2009 -- Digital Element, the leader in IP Intelligence solutions, today announced that 4 Wheel Parts, the largest distributor of 4x4 parts and accessories for trucks, Jeeps and SUVs, has selected the company’s IP Intelligence technology to deliver more relevant content to online shoppers and to create more cross-channel sales opportunities between the distributor’s retail stores, e-commerce site and free catalog.
Atlanta, Georgia, USA | November 3, 2008 -- Click fraud continues to be a barrier to quality traffic delivery for pay-per-click (PPC) advertising. Digital Element, the leading provider of IP Intelligence solutions , reports that the company's NetAcuity® technology is effective in not only reducing click fraud, but it also improves online advertising traffic and optimizes paid search campaigns.
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