Infographic: How GeoLocation Pays Off For Business

August 15, 2013 | By

Geolocation ROI Infographic - Digital ElementATLANTA – Aug. 15, 2013 – Digital Element, the leading provider in IP Intelligence and geolocation solutions, has released today a new infographic to demonstrate the versatility and impact of IP geolocation technology in multiple business settings.

The infographic, titled “A Walking Tour of Geotroplis,” provides a visual representation of how different businesses can bring the offline power of geographic location to the online world. The infographic takes viewers through the fictional city of “Geotroplis” with stops at different industries to show how they are leveraging IP geolocation technology to drive online relevance and revenue.

The infographic includes numerous statistics from well-recognized organizations and research firms to help demonstrate the business impact IP geolocation makes across industries and throughout the enterprise. In particular, of interest to those in the restaurant industry, 75 percent of consumers are more likely to take action after they see a location-specific message.i Similarly, for retailers, 46 percent of consumers say they reportedly would buy more from brands that personalize the shopping experience across channels.ii In some instances, businesses using IP geolocation data have seen increased response rates by as much as 300 percent.iii

“IP geolocation technology allows any type of online business, from publisher networks, eCommerce websites and streaming media portals, to social networks and local businesses, to deliver more relevant content in a simple, cost-effective and privacy-sensitive manner―tailored to users’ locations at the moment when it’s most relevant,” said Rob Friedman, executive vice president, Digital Element. “IP geolocation offers cross-function applications that allow organizations, from startups to the world’s most sophisticated Internet players, to create more meaningful and impactful interactions with online users.”

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