Digital Element Introduces Mobile-Centric IP Targeting Solution with NetAcuity Pulse

November 5, 2014 | By | Add a Comment

ATLANTA – Nov. 5, 2014 –Digital Element, the leading provider of IP geolocation technology, announced the newest edition to its NetAcuity platform of products with the introduction of Pulse™, the industry’s first mobile-centric IP targeting solution.

Pulse represents the next generation in IP targeting and is the result of a new collaboration between Digital Element andSkyhook Wireless, the leader in wireless positioning technology and location intelligence. The collaboration marries Digital Element’s 15-plus years of IP location targeting experience with Skyhook’s Context Accelerator HyperlocalIP data to provide a much-needed offering that fills the mobile gap within the IP targeting space.

“Mobile subscribers outnumber Internet users by almost three to one, wellpositioning mobile devices to become the first screens for reaching consumers,” said Rob Friedman, executive vice president, Digital Element. “NetAcuity Pulse gives marketers, advertisers, publishers and others a new solution to more effectively target today’s Internet traffic, which is a combination of both mobile and connected users.”

“Partnering with Skyhook Wireless is the start of our plans to leverage existing industry expertise in gathering data that delivers new exposure and mobile network insights,” Friedman continued. “Skyhook is the perfect partner in that regard, delivering new value that previous relationships and data partners could not provide.”

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