Millennials are the Fastest-Growing Segment of Future Franchisees

October 31, 2019 | By

Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by Franchise Ventures.

Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019, but Millennials, ages 23-38, are growing at a much faster clip, reaching 22.3% of all franchise inquiries.

Learn more about business buyer demographics at FranchiseInsights.com

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