division of Landmark Media Enterprises
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Landmark Interactive In the News --
02/06/2012
Atlanta, Georgia, USA | November 23, 2009 -- Digital Element, the leader in IP Intelligence solutions, today announced that Brand.net, the online advertising network for brand advertisers, has selected the company’s IP Intelligence technology to help improve the overall performance of its clients’ online advertising campaigns.
Atlanta, Georgia, USA | July 28, 2009 -- Digital Element, the leader in IP Intelligence solutions, today introduced the next generation of IP targeting with the launch of NetAcuity Edgeâ„¢, a hyperlocal data set that allows online marketers to accurately target content and messages with more precision and granularity.
Atlanta, Georgia, USA | June 16, 2009 -- Digital Element, the the leading provider of IP Intelligence technology, today announced that it has partnered with Equifax Inc. (NYSE: EFX) to pilot a new solution that delivers the industry's most comprehensive financial, demographic, lifestyle and purchase data in real-time to online environments. The Consumer Insight Engine leverages Equifax’s deep data assets with Digital Element's technology to help businesses better target online content and enhance consumers' online experiences.
From retailers to advertising networks to publishers, businesses can use this new solution to bring an unprecedented array of customer insights to bear on a wide range of online interactions. The Consumer Insight Engine can provide insights at multiple levels of geographic aggregation. If consumers choose to share more detailed information, the Consumer Insight Engine can deliver consumer level data as well.
Norfolk, Virginia, USA | April 4, 2009 -- The Landmark Interactive division of Landmark Media Enterprises announced today that it has acquired FranchiseGator.com, a leading online franchise recruitment information resource for prospective franchisees, from Microsoft Corporation. Founded in 2001, Franchise Gator has grown to become a leading provider in the space and a pioneer in full-service pay for performance marketing programs for franchisors. The company's principal business activity is advertising franchise opportunities to prospective franchisees through its Internet portal, http://www.FranchiseGator.com .
Atlanta, Georgia, USA | March 2, 2009 -- Digital Element, the leader in IP Intelligence solutions, today announced that 4 Wheel Parts, the largest distributor of 4x4 parts and accessories for trucks, Jeeps and SUVs, has selected the company’s IP Intelligence technology to deliver more relevant content to online shoppers and to create more cross-channel sales opportunities between the distributor’s retail stores, e-commerce site and free catalog.
Atlanta, Georgia, USA | November 3, 2008 -- Click fraud continues to be a barrier to quality traffic delivery for pay-per-click (PPC) advertising. Digital Element, the leading provider of IP Intelligence solutions , reports that the company's NetAcuity® technology is effective in not only reducing click fraud, but it also improves online advertising traffic and optimizes paid search campaigns.
Atlanta, Georgia, USA | September 24, 2008 -- Sometrics, the first company to create analytics and ad serving solutions expressly for the social web, is adding Digital Element’s industry-leading IP Intelligence technology to help clients better understand how social audiences drive revenue and to leverage that knowledge when targeting advertising online. By leveraging Digital Element's technology within its social analytics and ad platform, Sometrics will add new levels of insight to its current audience analysis capabilities and will also enable the delivery of precision-targeted advertising to an audience whose potential has until now been evasive.
Landmark Communications Announces Sale of Q Interactive to Intrepid Investments
Norfolk, Virginia, USA | September 9, 2008 --Landmark Communications announced today that it has sold Q Interactive, a leading digital marketing provider, to Intrepid Investments, a merchant bank focused on investing in technology companies.
Based in Chicago, Q Interactive operates the Internet's largest post registration-based lead generation network. The company provides targeted lead generation, email and display solutions to help more than 1,000 leading brand advertisers reach their target consumers and publishers better monetize their online audience.
Chicago, Illinois, USA | September 3, 2008 --Q Interactive , a leading digital
marketing provider, today announced the launch of a new display advertising
network solution that offers innovative, next-generation predictive
behavioral targeting. Powered by Q Interactive's proprietary targeting
engine, the TrueConversion Engine(TM), the new display service uses a
combination of offline data and online self-reported geo-demographic,
behavioral and transaction-based data to proactively predict which
consumers are most likely to respond to an advertiser's banner and rich
media ads.
Atlanta, Georgia, USA | August 19, 2008 --Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced that Broadband Enterprises (BBE), the premier online video network with more than 2000 affiliates and 150 premium brand advertisers, has selected Digital Element to enhance the contextual and behavioral ad targeting capabilities within the company’s VINDICO™ technology platform.
Atlanta, Georgia, USA | July 8, 2008 --Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced an exclusive partnership with Digital Advertising Consortium (DAC), Japan’s leading online advertising solutions provider, to resell Digital Element’s NetAcuity™ IP Intelligence solution to the Japanese interactive market.
192 Business Services Selects Digital Resolve to Shore up Defenses Against Card-Not-Present Fraud
Atlanta, Georgia, USA, and London, England | May 6, 2008 --192.com Business Services, the market leader in global identity verification solutions, today announced that it has selected Digital Resolve, a leading provider of online fraud detection and prevention solutions, to enhance the power of IP address verification within its 192 Net-ID solution.
According to a recent report by Nielsen Online, 85 percent of the world’s online population has made at least one purchase online, increasing the market for online shopping by 40 percent in the last two years. While these numbers are encouraging to online retailers, they also increase the number of Internet users that are susceptible to one of today’s most serious issues: online fraud.
Atlanta, Georgia, USA | April 23, 2008 --As companies catch and ride the online video wave, they face the challenges of trying to secure content distribution and comply with licensing and copyright agreements as well as to obey customs and cultural boundaries. In a newly published whitepaper, Digital Element, the leading provider of IP Intelligence solutions, looks at the evolving delivery of online video and examines how companies can safely and lawfully deliver digital content for today’s geographically dispersed audiences. Titled “Now You See It…Now You Don’t,” the new white paper is available on the Digital Element web site here.
Chicago, Illinois, USA | April 15, 2008 --Q Interactive (www.qinteractive.com), a leading U.S.-based online marketing services provider, today announced the expansion of its TrueLeads™ online lead generation service into the U.K. market. The service allows marketers to acquire detailed contact information and explicit permission to contact interested consumers across publisher sites in Q Interactive's advertising network, The Q Network, for the purpose of driving sales, branding and CRM initiatives. The Q Network is the Internet's largest lead generation-focused advertising network. As part of the move, Q Interactive has engaged a London-based staff. Q Interactive's entry into the U.K. market is intended to help any marketer seeking to acquire permission from U.K. online consumers to contact them with information on their products or services. Companies utilizing the TrueLeads service span a wide variety of industries, including retail, consumer packaged goods manufacturers, travel, financial service providers and health-related companies such as pharmaceutical, over-the-counter and medical device manufactures. In addition, Q Interactive's new venture will enable online publishers in both the U.K. and U.S. to better monetize their U.K. site users and add a new advertising revenue stream that scales with their Web traffic growth.
Atlanta, Georgia, USA | April 2, 2008 --Companies that deliver targeted advertising, content localization, and geographic rights management base their success on the accuracy of the online data they use. Keynote Systems, the global leader in on-demand test and measurement solutions for continuously improving the online experience, conducted a 3rd party, independent test of Digital Element’s NetAcuity® IP Intelligence technology in order to provide Digital Element clients with and prospects with continued confidence in the unsurpassed accuracy the company’s NetAcuity technology.
New Senior Executive Bridges Corporate Strategy and Technology Development
Chicago, Illinois, USA | March 31, 2008 -- Q Interactive
(http://www.qinteractive.com), a leading online marketing services
provider, today announced the appointment of Pete Dale to chief information
officer. Dale is responsible for managing the infrastructure of the
company's advertising network and the development process for the
proprietary technology that powers Q Interactive's network services, which
include online lead generation, email and display advertising.
Atlanta, Georgia, USA | March 19, 2008 -- Digital Resolve, a leading provider of online authentication and fraud detection solutions, today made available a complimentary, on-demand Webcast titled “Fraud Detection and Prevention Strategies in Today’s Threat Landscape” that features well-known Gartner analyst Avivah Litan.
According to Litan, in 2007, approximately $2 billion in sales were lost because consumers were less confident shopping on the Internet. In addition, almost 32 million consumers stopped banking online altogether or refused to even start because they were concerned about security. NEW "ELEMENTAL KNOW-HOW" BLOG PROVIDES FORUM FOR IP INTELLIGENCE DISCUSSIONS
Atlanta, Georgia, USA | March 19, 2008 -- Launched today as a resource for executives and professionals who conduct business online, the “Elemental Know-How” blog
at http://knowhow.digital-element.net
aims to provide information and discussions on the use and application of IP Intelligence. The Elemental Know-How blog is sponsored by Digital Element, the leading provider of IP Intelligence solutions. The blog will offer a mix of news, tips, commentary, industry insight and opinion in an approach to help companies learn to harness the data contained in an IP address to customize and deliver Web content to support both their marketing and business objectives.
TURN INC. OUTSMARTS ONLINE ADVERTISING COMPETITION WITH DIGITAL ELEMENT'S TECHNOLOGY
Leading Online Advertising Provider Adds IP Intelligence to Improve Contextual, Audience and Behavioral Targeting Atlanta, Georgia, USA | March 11, 2008 -- To improve the efficiency and accuracy of its revolutionary ad targeting platform, Turn Inc, developer of the world’s first Smart Market for online advertising, will integrate Digital Element’s NetAcuity® IP Intelligence technology into its solution.
Orlando, Florida, USA | February 10, 2008 -- Landmark Interactive's FBO Group made a strong showing at the IFA's 48th annual convention in Orlando, Florida February 8-11, 2008.
With eight booths, one for each IFA member company in our group, there were plenty of opportunities to connect with our customers and new franchisors looking to grow their businesses.
DIGITAL RESOLVE SURVEY: BROKERAGE, SECURITIES FIRMS FOLLOW BANKS TO COMBAT IDENTITY THEFT
Atlanta, Georgia USA | February 11, 2008 --
Securities and brokerage firms use lessons learned from the banking industry to take a more proactive stance against online fraud and identity theft, according to a recent survey conducted by Digital Resolve, a leading provider of online authentication and fraud detection solutions.
FRANCHISE.COM RESPONDS TO CHANGING NEEDS OF TODAY'S ASPIRING FRANCHISE OWNERS
Portsmouth, New Hampshire, USA | February 9, 2008 -- Franchise.com, one of the first companies to connect franchisors and entrepreneurs via the Internet, debuts a major site relaunch at the International Franchise Association's 48th annual convention in Orlando, Florida.
DIGITAL ELEMENT EXPANDS MANAGEMENT TEAM Atlanta, Georgia, USA | Digital Element, a business unit of Digital Envoy and the leading provider of IP Intelligence solutions, announced today that it is expanding its team to meet the growing demand for its NetAcuity solution. The announcement comes on the heels of a strong year for the business unit, which has experienced 16 consecutive quarters of growth and continues to add to its impressive client list which includes some of the world’s largest online networks, enterprises, websites and emerging technology companies. [4 February 2008] ABCSEARCH SETS ITS SITES ON MORE ACCURATE GEOTARGETING WITH DIGITAL ELEMENT'S IP INTELLIGENCE TECHNOLOGY Atlanta, Georgia, USA | Digital Element, the leading provider of IP Intelligence solutions, today announced that ABCSearch, the largest privately held pay-per-click (PPC) ad network, has chosen its NetAcuity® IP Intelligence and geo-location technology to provide more accurate targeting for its global advertisers. [29 January 2008] Q INTERACTIVE NAMES AREND HENDERSON CHIEF ANALYTICS OFFICER Norfolk, Virginia, USA | >Q Interactive , a leading online marketing services provider, today announced the promotion of Arend Henderson to chief analytics officer. Henderson is responsible for leading the company's advertising targeting strategy, developing behavioral insights to enhance its core advertising products, and designing and deploying improvements to its optimization and measurement solutions. [23 January 2008] LANDMARK INTERACTIVE NAMES INTERNETSEER.COM GENERAL MANAGER Norfolk, Virginia, USA | Landmark Interactive has named Chris Smythe as Vice President and General Manager of InternetSeer, the world's largest website monitoring service. [13 January 2008] LANDMARK SELLS VIDEO DOWNLOADING SERVICE Norfolk, Virginia, USA | Landmark Communications Inc., the owner of The Virginian-Pilot, has sold its online video downloading service, TotalVid, to Zipidee, based in San Francisco. Terms were not disclosed. [9 January 2008] LANDMARK ACQUIRES INTERNET SEER Norfolk, Virginia, USA | Landmark Communications Inc. has acquired the business of InternetSeer.com Corp., a provider of website monitoring and marketing services to more than 1 million small businesses. [12 September 2007] LANDMARK COMMUNICATIONS ACQUIRES DIGITAL ENVOY
BUSINESSBROKER.NET ACQUIRED BY LANDMARK COMMUNICATIONS, INC. Norfolk, Virginia, USA | >BusinessBroker.net announced that it has been acquired by Landmark Communications, Inc. The acquisition signals BusinessBroker.net's commitment to continued growth and investment on behalf of its valued clients. Launched in 2000, BusinessBroker.net and FranchiseAdvantage.com are now one of the most heavily-trafficked marketplaces of businesses for sale, commercial real estate properties and franchise opportunities on the Internet. Its advertising customers include business and commercial real estate brokers, franchise companies, as well as thousands of independent business and commercial property owners. [7 June 2006] |
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