Offers Carfax Reports to Online Shoppers

February 6, 2011 | By

Reports Purchased by Dealers are Linked to Vehicle Listings to Build Buyer Confidence

SAN FRANCISCO, Feb. 6, 2011 /PRNewswire/ — is enhancing its popular automotive consumer portal with Carfax Vehicle History Reports. Online shoppers will find free Carfax Reports linked to vehicles listed by Carfax-subscribing dealers. Including a Carfax Report helps dealer inventory stand out from the competition and greatly influences an online shopper’s dealer choice.

“Our partnership with Carfax is in line with our overall strategy to provide a full set of services and tools for the visitors to our web site,” said Owen Griffin, general manager of “Carfax Reports help shoppers make better decisions and help attract more customers to the dealers we support.”

Once a dealer purchases a Carfax Report, makes it readily-available directly from the listing on both the vehicle search results and details pages. Vehicle history highlights from Carfax also appear on these pages, giving potential buyers a brief overview of important details such as ownership history and reported accidents. With a single mouse click, the full Carfax Report can be viewed for free.

“Buyers today expect to find Carfax Reports available wherever they shop,” said Larry Gamache, communications director at Carfax. “Providing this information up front is proven to build buyer confidence and help cars sell faster. is giving dealers the resources they need to sell more successfully online.”

About, created in 1996, is a pioneer in web-based automotive marketing. specializes in providing car shoppers with detailed consumer information on over 700,000 used and certified pre-owned cars available at dealerships nationwide. is a part of the Dominion Enterprises and as such helps to serve more than 60% of the automotive dealers nationwide through the delivery of comprehensive vehicle and marketing technology services. For more information, go

About Carfax (

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax-subscribing dealer, visit

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