Earns Rigorous Email Certification and Joins the Most Respected Email Whitelist in the World

October 18, 2013 | By

Return Path officially certifies as a trusted email sender and adds to an elite group of email marketers on the most respected whitelist covering more than two billion inboxes worldwide.

Porsmouth, NH (PRWEB) October 18, 2013 has completed a rigorous audit and email certification process through the third party email intelligence company, Return Path, and has been certified as a trusted email sender. The evaluation process audited everything related’s email programs including permission practices, email infrastructure, privacy policies, disclosures, and complaint rates.

Obtaining the official stamp of approval and becoming a member of the most respected whitelist in the world means that will now enjoy the benefits of premier inbox placement. In addition, will be able to bypass blocks and filters that hinder most email marketers from getting their email in front of subscribers. Added benefits allow to monitor its reputation, building trust and growing ROI for its franchisecustomers.

“The audit was actually a great experience,” Kelly Mangum, Director of Marketing at Franchise Solutions and states. She continues, “We have seen such great improvements in our ROI since becoming certified and this validates the quality of our email programs. There are more gains to be made in the future and we are already focused on the next steps that will allow us to accomplish even more in this marketing channel.” is focused on list segmentation and more personalized targeting to foster deeper relationships between its brand, clients’ brands, and email subscribers. “Understanding and respecting what subscribers want to learn about, balancing this with what our clients want from us, and using data to intelligently deliver emails in the right formats, designs and messages, is all part of the current overhaul that is undergoing. Getting certified, is just the first step,” commented Matt Alden, President.

About is the Internet’s leading resource for established and aspiring entrepreneurs interested in franchise and business opportunity ownership. Online since 1995, has a long history of helping prospective franchise owners get smart about the franchise buying process and find the business that matches their criteria. unites the franchising community by serving as a unique tool for finding the right franchise for sale as well as an industry resource offering visitors franchise information and the latest industry news.

Filed in: News | Tags:

About the Author (Author Profile)

Comments are closed.