Travel Media Group Launches Advanced Competitor Reputation Tracking

May 23, 2017 | By

MAITLAND, FL (May 23, 2017) – Travel Media Group has released an enhanced
competitor tracking report for hotels. This update to the company’s hotel
marketing dashboard provides lifetime review data for a hotel property and key
market competitors.

“Our product development team is excited to announce advanced reputation
tracking which gives our customers 24/7 insight into their competitive market,”
said Jason Lee, senior director of online product and technology for Travel Media
Group.

The key enhancements to the Travel Media Group dashboard include:

  • Tracking for up to 5 competitors in a hotel market
  • Access to review market share analytics
  • Lifetime review data for a hotel and its competitors
  • Positive, negative and neutral review counts over time
  • Trends in city rank for hotels over time

Through the new reporting, the company hopes to provide tools that empower
hoteliers to improve their online reputation and attract more travelers.
In today’s online booking market, hotel managers cannot overlook the
importance of tracking traveler reviews for hotel competitors. A study by the
Preseton Robert Tisch Center for Hospitality and Tourism found that 76% of
travelers are willing to pay a higher rate for a hotel with a better review score.

“We understand the way positive traveler feedback influences occupancy and
ADR,” said Dana Singer, VP and general manager of Travel Media Group. “We’re proud of the reputation data we provide to hoteliers to help them make
strategic decisions to improve their revenue.”

To learn more hotel reputation management, visit TravelMediaGroup.com.

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