Archive for October, 2019

Millennials are the Fastest-Growing Segment of Future Franchisees

October 31, 2019 | By

Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019, but Millennials, ages 23-38, are growing at […]

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Mobile Phones Surge in 2019 as Top Source for Franchise Prospects

October 11, 2019 | By

Smartphones are growing at an even faster rate this year as the No.1 way that franchise prospects begin their investment process. After several years of single-digit growth, the smartphone share of new franchise inquiries grew 12% over the past 12 months – reaching a full 73% of Internet inquiries originating on a mobile phone. That’s […]

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