Income Potential Ranks as No. 2 Motivation to Own a Business

November 26, 2019 | By

While a desire to “by my own boss” is the No.1 motivation for people thinking about buying a business, the potential to earn more money ranks a strong No. 2, according to the business-buyer survey across the Franchise Ventures demand generation platform.

Nearly three-quarters of respondents, or 72.5%, cite “income potential” as one of their top reasons for thinking about starting or buying a business.

Learn more about franchise- and business-buyer motivations at FranchiseInsights.com.

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