Tag: Franchise Development

‘Be Your Own Boss’ Tops List of Small-Business Ownership Motivations

November 12, 2019 | By

The No. 1 reason that budding entrepreneurs want to own their own business is to “Be your own boss,” according to the survey across the Franchise Ventures demand generation platform. “Independence and controlling your own destiny is powerful motivator,” said Michael Alston, president of Franchise Ventures, “It’s telling that this is stronger than potential income in the […]

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Millennials are the Fastest-Growing Segment of Future Franchisees

October 31, 2019 | By

Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019, but Millennials, ages 23-38, are growing at […]

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Mobile Phones Surge in 2019 as Top Source for Franchise Prospects

October 11, 2019 | By

Smartphones are growing at an even faster rate this year as the No.1 way that franchise prospects begin their investment process. After several years of single-digit growth, the smartphone share of new franchise inquiries grew 12% over the past 12 months – reaching a full 73% of Internet inquiries originating on a mobile phone. That’s […]

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Franchises See Mobile Recruitment Triple

October 10, 2018 | By

Oct. 10, 2018 – Franchise development teams, take note: The mobile Internet revolution has up-ended the top of your marketing funnel. Internet franchise portals are the leading source of inquiries from potential franchise owners, and the smart phone is their Internet connection of choice. That’s according to new research shared at the Franchise Leadership and […]

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